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Marketing Management(2版)



商品網址: http://www.books.com.tw/exep/assp.php/bookmoney/products/0010666673

商品訊息功能: 台南 二 胎 旺來 財經http://elearne.wix.com/forex

商品訊息描述:

Marketing Management 2e consists of six major parts, reflective of the logical sequence of building blocks for the course: Part One - Helps students gain an understanding of the dynamics of the field and the importance of studying marketing to future success as a manager; Part Two - Focuses on effective management of information to better understand customers; Part Three - Presents a coherent and comprehensive drill; Part Four - Includes pricing decision making followed by an integrative approach to the multitude of modes at a manager's disposal today; Part Five - Encompasses communication and the rise of social media, including the array of new-age and traditional marketing communication vehicles available to managers; and Part Six - Presents the global marketplace issues and focuses on comprehensive approaches to selecting and executing marketing metrics for decision making.

商品訊息簡述:

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